Manager, Sports & Live
Description
About The Role
This role is pivotal within Wavemaker’s Sports, Live & Gaming practice, where we spearhead cutting-edge brand partnerships across sports, entertainment, esports, and experiential platforms. We are seeking a dynamic expert to architect and execute high-impact sports strategies that amplify our clients' brands.
The ideal candidate is a seasoned sports marketing expert with a proven ability to blend creativity, strategic thinking, and project management acumen. You will be at the forefront of developing and managing integrated sports programs across sports leagues, teams, and media properties.
Responsibilities
- Strategic Leadership: Serve as the subject matter expert, leading account strategy and development of sports platforms surrounding basketball partnership(s) for a key client.
- Partnership Management: Oversee the execution of sports programs and partnerships, including contractual obligations and incremental initiatives. Collaborate with leagues, teams, talent and media entities to develop and manage campaigns.
- Sports Marketing Expertise: Create comprehensive 360-degree sports programs for our client’s brands encompassing activations, integrations, talent partnerships, amplification and content development.
- Creative Ideation: Drive innovative sports initiatives aligned with broader partnership goals.
- Client Servicing: Own client relationships, collaborating with internal teams and external partners to ensure successful partnership execution.
- Internal Collaboration: Work collaboratively with internal Wavemaker teams including planning, strategy, investment, data sciences on integrated partnerships and initiatives
- Industry Knowledge: Stay informed on sports partnership and media trends, providing thought leadership and strategic insights.
- Measurement & Optimization: Provide measurement and recapping for Wavemaker clients’ sports efforts, inclusive of insights and optimizations
The Candidate
- 3-5 years of client service and account management in a sports partnership role, W/NBA experience a plus.
- Deep understanding of the sports marketing ecosystem across platforms with the ability to develop integrated strategies, with specific focus on basketball.
- Proven ability to develop, negotiate, and execute comprehensive marketing programs.
- Enthusiasm for working on diverse sports partnerships across various clients and properties.
- Strong creative curiosity and effective problem-solving skills to manage complex partnerships & hospitality initiatives.
- Ability to stay updated on industry trends, emerging technologies, and innovative sports opportunities.
- Strong analytical and problem-solving skills to manage complex partnerships.
- Must be willing to travel (10%)
Attributes
- Passionate – brings a genuine thrill and excitement to the role
- Agile – is able to be nimble in thought and action and overcome obstacles to achieve great things
- Collaborative – works well with others, and can align behind a shared purpose
- Entrepreneurial – is open to new ideas and will challenge old ones.
- Diverse – is proud of the difference they can bring
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.